Your social media business guide from Business Link
How you can benefit from online networking
The guide to online business networking and social networking can help you find the right social media platforms for your business, plan your social media strategy and market your business successfully on the web.
Get the right social media for your business
Utilising all available social media platforms would be near enough impossible and you could end up wasting a lot of time trying to do so. Use our free interactive tool to get the right social media for your business. It will help you find out which platforms would work best for your business and how you can achieve your social media objectives.
Measure your success
It is tempting to get stuck in and invest time in social media activity. However, as with all marketing activities you need to make sure you spend your time and money wisely. Read our guide to measuring your online marketing to make sure you get the right results.
Develop an e-marketing plan
Online marketing is rapidly becoming a major tool to reach your customer base, increase awareness and maximise business profitability. This guide describes the stages needed to develop an e-marketing plan and provides a basic e-marketing plan template (word 74KB) that you can download and use for your business.
How you can benefit from search engine optimisation
Search engine visibility is the key to online success. Our guide will show you how search engines work and provide practical advice on how to improve your SEO. It also advises on unacceptable techniques that can damage page ranking.
Make Pay per click (PPC) advertising work for you
Our Pay per click ( PPC) guide describes how it can be used to get your adverts a stronger rating, drive more targeted traffic to your website and turn users’ interests into sales.